Dakota Heflin, Founder/Publicist
Dakota Heflin holds a Bachelor of Science degree in Music Business and Journalism from Middle Tennessee State University (MTSU). Heflin's interest in public relations blossomed when she accepted an internship with Ebie McFarland's Essential Broadcast Media before her personality and work ethic caught the attention of GuestBooker.com CEO, George Uribe. Heflin was then recommended by the country duo Two Story Road to Warner Music Nashville's publicity department where she was responsible for the daily pitching and tour press of Sheryl Crow, Brett Eldredge, Hunter Hayes, Ashley Monroe and more. Heflin was also an active journalist via the Seigenthaler News Service reporting for The Tennessean and PARADE covering events such as the Tin Pan South Songwriters Festival and CMA Fest.
After graduation in 2015, Heflin joined The AristoMedia Group (AristoPR) as a day-to-day publicist for Billy Ray Cyrus, Ty Herndon, Camille Rae, and Ana Cristina Cash to name a few. Heflin's hunger for her own creative freedom lead her to establish the boutique entertainment public relations firm, Songshine Media, in June of 2017 working with independent artists such as Terra Bella (Joe & Martina), Clark Hill, Canaan Cox, Liam Mogan, Boys Called Susan, etc. Songshine Media took a brief hiatus in the summer of 2019 as she was offered the position of Publicist in the Nashville office of LA-dominant digital marketing, publicity, and management company Crowd Surf---expanding her professional pallet to include more pop-centric clientele and industry relationships.
Heflin has contributed her expertise to annual music festivals including David Bromberg's Big Noise and the female-empowered Ladybug Festival as well as non-profit organizations like Agape Animal Rescue.
A couple hundred miles from her hometown of Sarasota, Florida, Heflin enjoys performing in a local Bruce Springsteen tribute band called The BEast Street Band, outdoor pursuits and yoga, as well as spending quality time with her husband and fur-babies.